Your Custom
Product -Based Business
in 24 weeks
Are you stick in a loop of excitement and then tragic lack of momentum with your product-based business idea? Do you wish you had a play by play cheat-sheet for what to do when and with who?
LAUNCH YOUR BRAND
PRODUCT 24
one part education
Building a product can be tough even for us pros, Product24 incldues all of the foundational and mater-level curriculum you need to get it done right the first time.
one part consulting
The whole reason you're building a new product-based business is because it's SPECIAL that's why we include 18 hours of private dedicate consulting time (executive track)
one part project management
What makes Product24 unlike anything else on the market is it's truly a 24 week system designed to help you actually launch.
Introducing
LAUNCH YOUR BRAND
Building a product-based business is no joke. That's why we created our accelerator program to help refine your concept, and give you a clear direction, and most importantly plan of action for what to do every step of the way.
We know that you're a smart cookie and you could do it on your own...but we want to get you there underbudget, in half the time, feeling like a rockstar.
But if you're anything like the dozens of aspiring founders we've supported at The Product Place, it's your first time, and you just need a bit of expert guidance.
SURE, YOU *COULD* DO IT YOURSELF.
let's be real.
No one wants to procrastinate.
It's a thing that happens 9/10 because we're not confident about out next step. This is exactly why we, the product pros over at The Product Place, created P24.
We wanted to offer a solution that was one part education, one part consulting, and one part project managment. Becuase...HINT, HINT....that's the formula to success for any new product-based business.
There are a million ways to launch. Here's why why ours is the simplest.
You can double down on the creative when your plan is already outlined for you --no more decision fatigue or second guessing your actions.
Save cash and some sanity by investing at the right time in the right things for your new product based business.
Part of our success with this curriculum is we aren't trying to teach your absolutely everything you could learn, just the most important components for success. This helps you to not spiral and focus on impactful actions.
KIND WORDS
“The Program is an incredibly worthwhile resource for both new and established brands.”
They make it easy to understand and implement right away. Entering my 10th year of business, the course helped me to rethink and refresh everything from my product suite to my org. chart. The course also supported me to take a deep look at my numbers in a way that I had not before.
— Katie Davis, Sad Shop Co.
[TPP] is a wealth of knowledge + experience that is unparallel and often unattainable unless you are a corporation with an unlimited budget.
—Antoinette Arrington, Haume
"Because of The Product Place I can call myself a true founder."
What started out as a problem I was trying to solve for myself has grown into a full-fledged business with the help of Alia and her team. Working with The Product Place taught me the importance of finding your opportunity to innovate and how spending enough time here can really give you the utmost confidence when it's time to sell.
— Marissa Wilson, Capsoul Co.
lesson list
Our curriculum has been specifically curated to give an aspiring product based business founder exactly what they need to start, build, and actually launch. Peruse the topics you can master as a novice or an existing founder who needs a refresh!
Is and Is Not
2:2:1 Competition
Differentiation + Audience
Types of Product-Based Businesses + You
Category To Product
Pricing + Margin
Features Benefits Objectives
Hero, Suites, Collections
The Internal Suite Catalog
Planning An ROI
Inside Out Packaging Method
Iterations 101
Negotiation 101
SOURCING 101
Branding Assignment
The TechPack
Outsourcing Design 101
Photo, Copy, and Web
Minimum Viable Brand
Markdown Cadence + Formulas To Know
Creating SOPs and Canned Responses
Inventory Management + Fulfillment 101
Wholesale 101
Going To Production / Launch Management
+Bonus Lessons Monthly
ABOUT US
We're Experts at Creating New Product Based Businesses.
Seriously. Product-Based Business is all we do. All day long. In fact, our curriculum is based off of the exact project management template we use for every single program we run at The Product Place.
ABOUT YOU
You're in need of a plan, and advice.
There's nothing wrong with going it alone, but we truly believe that following the P24 system, getting expert advice, and learning along the way is the fastest way to go from aspiring to aspirational as a founder.
enroll now
Concept validation
Product and Brand Design
Logisitcs
Development Iteration
& More
Product Strategy
Exclusive Community AFTER GRADUATION YOU'LL JOIN OUR ALUMNI NETWORK SO YOU CAN Learn and collaborate with like minded people that face the same struggles and obstacles that you do SA YOU SCALE. (Priceless!)
Monthly BONUS LESSONS we will design and deliver fresh content monthly to our content libarary (Value up to $200 PER MONTH)
Professional printable resources, worksheets, and guides to reinforce what you're learning in the video trainings (Valued at $1300)
LIFETIME Membership to the program and access to the curriculum so you can revisit it anytime you need or want a refresher (Priceless!)
BIWEEKLY ONE ON ONE CONSULTING you don't have to do it alone, I will hold your hand. Im here to answer as many questions as you have throughout your time in PRODUCT24 (EXECUTIVE TRACK ONLY)
CUSTOM BRAND IDENTITY DEDICATE A FOUR WEEK SPRINT TO WORKING WITH OUR TEAM FOR A CUSTOM BRAND IDENTITY (Valued at $5,200) (EXECUTIVE TRACK ONLY)
PACKAING AND FULFILLMENT to GET A COMPLETELY CUSTOM DESIGNED PACKAGING SUITE AND FREE ONBOARDING TO OUR FULFILLMENT FACILITY IN DALLAS (Valued at $3500)
24 VITAL LESSONS — GET THE ENTIRE PRODUCT 24 SYSTEM TO HELP YOU LAUNCH YOUR PRODUCT BASED BUSINESS (Valued at $1,500)
executive track: $9000
24 VITAL LESSONS — GET THE ENTIRE PRODUCT 24 SYSTEM TO HELP YOU LAUNCH YOUR PRODUCT BASED BUSINESS (Valued at $1,500)
LIFETIME Membership to the program and access to the curriculum so you can revisit it anytime you need or want a refresher (Priceless!)
explorer track: $1500
24 weekly lessons
lifetime membership
free onboarding to ecommerce fulfillment services in dallas
custom brand identity
biweekly 1:1 coaching
custom packaging design
& more
24 weekly lessons
lifetime membership
FREQUENTLY ASKED QUESTIONS
I've spent the past ten years of my career refining the absolute "musts" of a product-based business launch...P24 is it.
Q. How much time should I plan to dedicate if I want to launch in 24 weeks?
This is not a program you can consume and not take any action and expect to launch. We encourage anyone using the P24 system to dedicate at minimum 2 hrs per week to curriculum, and 3-5 hours per week to executing the work required.
Q. What other expensive are there outside of Product24?
Outside of the program you will need to develop your company's brand identity, website presence, and carry the cashflow of your purchase orders or sample orders. If you're looking to streamline your investments we suggest you enroll in the Executive Track so that your creative is covered!
No. If you are interested in the Executive Track you will need to select that option at the start of your Product 24 journey. This is because the executive track includes Bi-Weekly support and a team of experts on the backend to support your creative efforts.
